Poster is an advertisement for a film titled "What the #$*! Do We (k)now!?" The top has a blue background, with the film name printed across the top in white. Borders of the blue formed by Greek letters. Also at the top is the presenter's name and "[a quantum fable]". At the center of the blue is a woman's face, circles by "how far down the rabbit hole of mysteriousness do you want to go?" At the top right is an image of a figure playing basketball. On the left is a photo of a scientist. At the bottom of the blue is "enlightened entertainment / a convergence of science and spirit / this isn't science fiction...it's stranger still...it's science fact!" follwoed by the film credits and website. At the bottom right is a stylized image of a body organ with two faces. At the bottom of the poster are the details for the July 23, 2004 showing at Loews Metreon Theatre.