Content description:
Photo shows political protest by members of the Ad Hoc Committee. Three protesters, one African American male and two white males, are standing in front the Oakland Tribune building. Two of the men are wearing cowboy hats. One is a straw hat with a bandana(?) for a hatband. One of the men is smiling slightly and appears to be snapping his fingers(?). Behind the protesters is a large plate glass window, with the name "Tribune". The blinds are closed, and posted in the window is a section of the Tribune's classified ads with the heading, "Just Part of Today's Tribune Classified Ads". In 1964 the Ad Hoc Committee to End Discrimination organized a number of demonstrations to protest racial discrimination in hiring procedures, including protests against Sheraton-Palace, Auto Row, Mel's Drive-in, and the Oakland Tribune. The Ad Hoc Committee picketed The Tribune building after William F. Knowland, editor and general manager of The Tribune, rejected hiring demands of the Ad Hoc Committee. The Ad Hoc Committee charged that the percentage of minority racial group employment was inadequate, and demanded that minority racial group employment on The Tribune be increased to between 15 and 20 percent of the total employment by Decmeber 15, 1964.