Poster is multicolored with a stylized image of Micky Mouse in the center. Instead of a face, the character has a human organ. The character is holding a pack of cigarettes called "Little Puffs" and is standing next to a soccer ball and another box of "Little Puffs." Below Micky Mouse reads "Cartoon Baited Cigarettes/ (c) RJ Renolds Youth Marketing Division (Cancer for Kids Project)." The bottom of the posters reads "From the series, THE SEVEN EARLY SIGNS OF CANCER. / Doctors Ought to Care" with an address and telephone number.