Content description:
Photo shows political protest by members of the Ad Hoc Committee. An African American male(#2) is talking with an unidentified white male (protester, reporter, policeman?) in front of the Oakland Tribune building. The African American protester is holding a large sign by his side. The white male is wearing a neck brace and is holding a photo and some papers. Behind the protester is a display in the window, "Just Part of Today's Tribune Classified Ads." One person in photo is identified with a numbered sticker (#2), but I did not find master key with names for each number. The phrase, "Brother can you spare a dime?", is written in pencil on the back of the photograph. In 1964 the Ad Hoc Committee to End Discrimination organized a number of demonstrations to protest racial discrimination in hiring practices, including protests against Sheraton-Palace, Auto Row, Mel's Drive-in, and the Oakland Tribune. The Ad Hoc Committee picketed The Tribune building after William F. Knowland, editor and general manager of The Tribune, rejected hiring demands of the Ad Hoc Committee. The Ad Hoc Committee charged that the percentage of minority racial group employment was inadequate, and demanded that minority racial group employment on The Tribune be increased to between 15 and 20 percent of the total employment by Decmeber 15, 1964.