Handwritten on the back, "Flowers from Jerome Rice August 5, 1929." A large wreath of flowers in the shape of a glove. A ribbon on the wreath says "Platinum Success, wear Right Gloves." The flowers are to celebrate the opening of the new H.C. Capwell Co. store on Broadway and 20th in Downtown Oakland. The new building cost 10,000,000 dollars. On this, the opening day their are speeches by local dignitaries, band music, and 20,000 dollars worth of flowers banking Avenue C. (Originally part of a large photo album #65 (not original number, but original order.)