Text reads "BOYCOTT / "FARAH PANTS" Center image shows a woman with a raised fist and the words "VIVA LA HUELGA" next to her Translation: "LONG LIVE THE STRIKE" Workers at the Farah Manufacturing Company in El Paso, Texas went on strike in May 1972 for the right to unionize. Workers had voted to affiliate with the Amalgamated Clothing Workers of America in 1969, but after a group of workers at another Farah plant attended a union-sponsored march, they were terminated. This prompted the El Paso workers to walk out on May 9, 1972. The Spanish phrase on the button translates to Long Live the Strike. A national boycott of Farah products began a few weeks later. The National Labor Relations board ordered Farah to offer strikers their jobs back and permit union representation in January 1974.