Content description:
Photo shows political protest by members of the Ad Hoc Committee. Four demonstrators, an African American female, a white female, and two white males, are picketing in front of the Oakland Tribune building. The two women are holding large signs with protest slogans. One sign reads, "End Job Bias" and the other reads in part, "Equal Opportunity for...". The African American woman is looking and pointing at something outside the frame of the photo. She is wearing black gloves. The other woman is wearing dark sunglasses and is smiling slightly. One of the men is wearing a "CORE" hat - a white hat with the words "C*O*R*E Congress for Racial Equaility" printed on the material. Behind the protesters, an awning with the phrase, "Around the Clock With the Tribune" is partially visible. In 1964 the Ad Hoc Committee to End Discrimination organized a number of demonstrations to protest racial discrimination in hiring procedures, including protests against Sheraton-Palace, Auto Row, Mel's Drive-in, and the Oakland Tribune. The Ad Hoc Committee picketed The Tribune building after William F. Knowland, editor and general manager of The Tribune, rejected hiring demands of the Ad Hoc Committee. The Ad Hoc Committee charged that the percentage of minority racial group employment was inadequate, and demanded that minority racial group employment on The Tribune be increased to between 15 and 20 percent of the total employment by Decmeber 15, 1964.