Poster printed on off-white paper with a yellow/brown background. At the top is "I Am In / 'Control' / Of My Smoking" in cream followed by a black stylized image of a man making air quotes with his hands. At the bottom is a red box with "Although I Do Wonder / Why I Keep Making / Quotation Marks / With My Fingers Whenever / I Say The Word 'Control.'" On the bottom edge is "research shows that most students who say they'll give up cigarettes after college can't.