Poster has white unprinted edges enclosing a stylized, multicolor map of California, with wine districts labeled and images of other things the areas are known for. At the top is "California" in red and "Wine Land / of America" in purple in a white banner. At the top right, over the state of Nevada, is a grape press with white text with information about California's vineyard areas. At the bottom left is a green island (?) with black text about the history of wine in San Diego. On the bottom edge at the left is information on obtaining more maps.