Top of poster has "You Lose A Lot / When You Lose / A Forest." in black. At the center of the poster are 36 boxes (six rows by six columns) with stylized color images of forest animals, plants and insects. Below each image is black text with some variation of how whatever is pictured cannot survive a forest fire. Centered at the bottom is a color image of Smokey the Bear's head with "Only You Can Prevent Forest Fires." in black to the right.