Multicolor poster has a background of stacked blue boxes. At the top, an opening in the boxes has a stylized image of a computer with yellow hair and sunglasses in front of rolling fields with a man and woman to the left and right. At the bottom of the poster is blue and green text reading "E.O. Lawrence Memorial Lecture / How Man And Computers Understand Language / Herbert A. Simon / Professor Of Computer Science And Psychology / Carnegie-Melon University / 8:00 pm Monday May 13 1974 Zellerbach Auditorium / University Of California Berkeley / Sponsored By The Lawrence Hall Of Science".