Content description:
Photo shows political protest by members of the Ad Hoc Committee. Four protesters, two white males, one African American male(#2), and a white female, are standing in a picket line in front of the Oakland Tribune building. Two of the men are carrying signs. One reads, "We must live and die for freedom." Photographer has identified person in photo with a numbered sticker(#2), but I did not find a master key with names for each number. In 1964 the Ad Hoc Committee to End Discrimination organized a number of demonstrations to protest racial discrimination in hiring practices, including protests against Sheraton-Palace, Auto Row, Mel's Drive-in, and the Oakland Tribune. The Ad Hoc Committee picketed The Tribune building after William F. Knowland, editor and general manager of The Tribune, rejected hiring demands of the Ad Hoc Committee. The Ad Hoc Committee charged that the percentage of minority racial group employment was inadequate, and demanded that minority racial group employment on The Tribune be increased to between 15 and 20 percent of the total employment by Decmeber 15, 1964.