Content description:
Photo shows political protest by members of the Ad Hoc Committee. Five demonstrators, three white males, one African American female, and one white female, are picketing in front of the Oakland Tribune building. One male protester is holding a small child. The white female (#30) is carrying a large sign, and four of the protesters appear to be singing or shouting in unison. One white male is mostly cropped out of the photo, but is wearing an armband, "Ad Hoc Committee Captain." Photographer has identified one person in photo with a numbered sticker(#30), but I did not find master key with names for each number. In 1964 the Ad Hoc Committee to End Discrimination organized a number of demonstrations to protest racial discrimination in hiring practices, including protests against the Sheraton-Palace, Auto Row, Mel's Drive-in, and the Oakland Tribune. The Ad Hoc Committee picketed The Tribune building after William F. Knowland, editor and general manager of The Tribune, rejected hiring demands of the Ad Hoc Committee. The Ad Hoc Committee charged that the percentage of minority racial group employment was inadequate, and demanded that minority racial group employment on The Tribune be increased to between 15 and 20 percent of the total employment by Decmeber 15, 1964.