Poster has white unprinted edges enclosing a gray background with a black stylized graph on it. At the top left is "Smoking Burns / Family Life Lines" in white. At the bottom left is a stylized white illustration of a doctor in scrubs. At the right is "Cancer" and a stylized image of cigarettes labeled with familial titles burning in yellow and orange flames. The right side has an orange and green background with "City Of Berkeley" in black.