Poster has beige printed edges enclosing a white background. At the top left is a gray star with a white circle at the center with a red shaded profile of a figure on a bucking horse. Iver the circle is "IGRA" in white. In a blue banner above the star is "Lite" in white and across the bottom of the star is "Rodeo" in blue. Down the left are two columns of black text listing the location, date and city/state of rodeos. At the bottom left is a color image of a can of Lite beer, a bottle of Lite beer and a pint of beer. Below the images is "Miller Lite. it's everything you want a beer to be." in blue. Down the right side is a stylized image of a man dressed like a cowboy wearing a "Lite" bandana and holding a "Lite" branding iron with a "Lite" beer bottle in his gun holster.