Poster has a red printed background. At the top is a white box with black text at the top and left and a pie chart at the right. Text at the top reads "tobacco kills more Americans each year than / alcohol, cocaine, crack, heroin, car accidents, / homicide, suicide, fires and AIDS combined." At the left is a list of death counts for each of the aforementioned substances, with references. The pie chart maps out the numbers from the list at the left. At the bottom of the poster is an address for Smoke-Free, to write for more information and/or a copy of the chart.