Poster has a cartoon of a gang street fight. Center of poster has a prominent blue car with the text: "The Heat / One" on the front passenger-side quarter panel. There are people fighting on both the hood and trunk of the car. A second prominent image is a photograph of a blond woman biting her fingernail with a concerned look on her face at the center of the bottom edge. The upper left corner of the image has text in red and yellow: "April 12, 1954 Buffalo N.Y.: / The Gunners Meet the / Fillmore Gang Outside Decco 28 / or the Origins of the Beat Generation".